Quote follow-up email templates
Most quotes don't get a no. They get silence. Here are seven templates you can copy and use today, plus when to send them and what to avoid.
Last updated 4 October 2026
You spent time on the site visit, the measurements and the price. Then the customer goes quiet. Usually it isn't a no. They got busy, they're comparing options, or the email slipped down their inbox. A short, polite follow-up is often all it takes to start the conversation again.
Below are templates for the most common situations. Replace everything in [brackets], make it sound like you, and send it.
When to follow up on a quote
A simple rhythm works for most jobs:
- Day 3: a short check-in that the quote arrived and an offer to answer questions.
- Day 7: a second message that adds something useful, such as an answer to something they asked about.
- Day 14: a final, no-pressure message that makes it easy to reply either way.
For bigger jobs where customers take longer to decide, such as a new roof or a full renovation, you can stretch the gaps. The important part is to follow up at all, and to stop after the last one.
7 quote follow-up email templates
1. The first check-in
About 3 days after you send the quote
Subject: Your quote for [job]
Hi [Name], I wanted to check that you received the quote I sent on [date] for [job]. If you have any questions about the work or the price, just reply to this email and I'll be happy to go through it with you. Best regards, [Your name] [Company]
2. The second follow-up that adds something
About 7 days after you send the quote
Subject: Re: Your quote for [job]
Hi [Name], I'm following up on the quote for [job]. When we spoke, you mentioned [something specific they said, for example the timing or what mattered most to them], so I wanted to make sure the quote covers that properly. If it would help, I can go through the quote with you or adjust the scope. Just let me know what would be useful. Best regards, [Your name]
3. The final, no-pressure message
About 14 days after you send the quote
Subject: Closing the loop on [job]
Hi [Name], I don't want to keep filling your inbox, so this is my last note about the quote for [job]. If you've decided to go another way or the timing isn't right, that's completely fine. Just let me know and I'll close it on my side. If you'd still like to go ahead, reply to this email and I'll get you booked in. Thank you for considering us. Best regards, [Your name]
4. When the customer said the price was high
A few days after they mentioned it
Subject: Your quote for [job]
Hi [Name], Thanks for being open about the price. I'd like to make sure you get the right solution for your budget. Would it help to go through what's included in the quote? Sometimes there are options, such as doing the work in stages or adjusting the scope, that make the number easier to work with. Let me know if you'd like to talk it through. Best regards, [Your name]
5. When they're comparing several quotes
A few days after they said they'd get other quotes
Subject: Comparing quotes for [job]
Hi [Name], I understand you're comparing a few quotes for [job], which makes sense for a decision like this. If it's useful, here are the things I'd compare between quotes: what exactly is included, what materials or products are used, and what happens if something unexpected comes up. I'm glad to answer any questions about ours. Best regards, [Your name]
6. After a site visit or meeting
1–2 days after the visit, together with the quote
Subject: Thank you for having me, and your quote
Hi [Name], Thank you for showing me [the property / the project] on [day]. I've attached the quote for [job]. You mentioned [one specific thing from the visit]. I've made sure the quote takes care of that. Let me know if you have any questions or want to change anything. I'll check in again in a few days. Best regards, [Your name]
7. When the quote is about to expire
A few days before the quote's expiry date
Subject: Your quote for [job] is valid until [date]
Hi [Name], A quick reminder that the quote for [job] is valid until [date]. After that, I may need to review the price and my availability. If you'd like to go ahead or have any questions first, just reply and I'll sort it out. Best regards, [Your name]
What makes a follow-up work
Make it specific
Mention the actual job and, if you can, one thing the customer said. "Following up on my quote" is easy to ignore. "You mentioned you want it done before winter" is not.
Keep it short
Three or four sentences is enough. The customer should be able to read it on their phone and answer in one line.
Ask one easy question
Make the reply simple: "Do you have any questions?" or "Would you like to go ahead?" A message with three questions usually gets none answered.
Say what happens next
If they want to go ahead, tell them how: "Reply to this email and I'll book you in." Fewer steps mean more yeses.
Mistakes to avoid
- Sending the same message again. Each follow-up should say something new.
- Making things up to create pressure. Don't invent deadlines, fake discounts or claims that other customers are about to book. It's dishonest and customers notice.
- Dropping your price straight away. It teaches customers that your first price isn't real. Talk about the scope first.
- Chasing too often. Daily messages feel like pressure. Give each one a few days.
- Never following up at all. This is the biggest one. Most lost quotes were never chased.
Subject lines that get opened
Plain subject lines work best, because they look like a normal reply from a real person:
- Your quote for [job]
- Re: Your quote for [job]
- Quick question about your quote
- Any questions on the quote for [job]?
- Closing the loop on [job]
Frequently asked questions
How long should I wait before following up on a quote?
Three days after you send it is a good first follow-up for most jobs. Follow up again after about a week and a final time after two weeks. For large or complicated jobs, where customers take longer to decide, you can space them out a little more.
How many times should I follow up on a quote?
Two or three times is usually right. The first checks that the quote arrived, the second adds something useful, and the third makes it easy for the customer to say no. After that, stop and move on. A closing message that says it's fine if the timing isn't right often gets an answer when the earlier ones didn't.
Is it pushy to follow up on a quote?
Not if you do it politely and give the customer something useful. A customer who asked for a quote wanted it, so checking in is part of good service. It becomes pushy when you chase every day, pressure them, or repeat the same message.
Should I follow up by email, phone or text?
Use the same channel you sent the quote on, and the one the customer replies to. Email suits most quotes because the customer can look at the details again. A short call can work well for larger jobs once you've sent a couple of emails.
What if the customer says my price is too high?
Don't rush to cut the price. Ask what they're comparing it with, remind them what's included, and offer to go through the quote together. You can offer a smaller scope if it fits. Only change the price if you actually want to.